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AI‑Powered Traffic Insights for Safer Transport Networks

Road crashes claim 1.3 million lives every year. We turn transport data into clear, actionable intelligence so decision‑makers can prevent the next one.

Company overview

Every year, over 1.3 million people die in road accidents—many at intersections or corridors whose risks were already known.
iNOWAYTiON bridges the gap between data and decisive action. Our platform ingests live and historical transport feeds, applies advanced AI models, and delivers plain‑language insights that help cities, fleet operators and insurers cut crashes, congestion, and costs.

 

The meaning behind the name of company

Our company name, iNOWAYTiON, reflects our commitment to finding INtelligent Operational WAYs to TransportatION. The two lowercase 'i's symbolize information, which is central to our data-driven solutions.

Additionally, the name closely resembles the word INNOVATION, emphasizing our focus on developing creative and impactful transport solutions. This blend of meaning and sound highlights our dedication to transforming transportation through innovative thinking.


Purpose, Future, Promise

Safer roads, data‑driven.

We turn raw transport data into clear, AI‑powered insights that help governments, fleet managers and insurers cut crashes, congestion and costs—one dataset at a time.

Zero preventable crashes.

A world where nobody loses a loved one to a road accident because every street, vehicle and journey is guided by timely, trusted data.

AI‑Powered Traffic Insights.

Fast, actionable intelligence that empowers smarter decisions and safer cities.

Our Leadership Team

Seasoned experts in transport engineering, AI, and product growth—united by one goal: making every journey safer through data‑driven insight.

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Ehsan Seyedabrishami, PhD
Founder & CEO

Transport‑engineering professor and serial product owner with 60+ peer‑reviewed papers and six large‑scale industry projects. Ehsan leads vision, partnerships, and the science that powers our real‑time traffic platform.

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Maryam Iranmanesh, PhD
Chief Technical Officer

10+ years in transport planning, safety modelling, and policy evaluation. PhD in Civil Engineering; frequent collaborator with industry and academia.

Our Specialists

Cross‑functional experts who turn strategy into day‑to‑day execution.

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Payam Jamili
Product & Growth Manager

A product strategist with a background in B2B SaaS and rail‑tech, Payam guides iNOWAYTiON’s roadmap and go‑to‑market execution—turning complex analytics into simple, high‑impact experiences for customers.

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Sadegh Laghaie       Finance & Operations Manager

10 + years in corporate finance and grant management. Sadegh steers our budgeting, capital planning and investor relations—securing the resources that keep innovation moving.

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Mohsen Alizadeh                BI & Data Visualization Lead

Seasoned analytics developer who has delivered self‑service BI solutions for Westpac, TransGrid and other enterprise clients. Mohsen transforms raw transport data into crystal‑clear dashboards that decision‑makers actually use.

Our Advisory Board

Independent experts who keep our science, strategy, and ethics on track.

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Morteza Saberi,PhD
Data‑Oriented Decision‑Making Adviser

Senior Lecturer at UTS with 6 100+ citations and 230+ publications in business intelligence, large‑scale data mining, and human‑centric machine learning. Morteza guides our analytics roadmap, ensuring every insight closes the loop between data, decisions, and real‑world impact.

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 Prof Fatemeh Vafaee
AI Strategy Adviser

Globally recognised AI researcher whose work in precision modelling has attracted > $20 M in funding and 70+ publications. Fatemeh steers our machine‑learning architecture, ensuring every model is both accurate and actionable.

Contact Us

Level 2, Merewether Building H04,

The University of Sydney, NSW 2006

Australia

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info@inowaytion.com.au